Retail stores are busy and high traffic areas that are packed with shelving units, clothes racks, employees, and customers. They are the number one target for shoplifters; in fact, there is more than $26 million’ worth of goods stolen every single day in the U.S. That’s over $60 million on a year alone!
A busy store means your employees are busy helping customers and likely not able to keep an eye on every single individual in the store. Similarly, as an owner or manager of a retail store, keeping an eye on every employee or customer is impossible. If there are fitting rooms in the store, are employees monitoring every item that a customer takes in and out? Theft is not only a problem with customers but with employees as well.
There are too many opportunities for a person to shoplift in a retail environment. Big, busy, countless aisles, corners, bathrooms, and fitting rooms are only a few examples. Without security cameras located around your store, shoplifters can even walk out of your store with larger items, given that there aren’t any surveillance cameras.
Installing security cameras in critical locations is essential, such as main doors, checkout lanes, busiest departments, and around areas most likely to be targeted by shoplifters. Being able to monitor several cameras around the store will give you many viewpoints that you would otherwise not have. If someone looks suspicious, you can closely monitor them until you catch them stealing merchandise, and stop them when leaving the store. If someone does get away with stolen goods, having clear digital footage will provide the police with enough evidence to try and catch the criminal. This is why it’s also good to have cameras located outside of your store, as well.
Security cameras will frequently make a person more nervous about stealing merchandise and will likely deter them, and around 70% of retail stores in the U.S. have CCTV. Big or small, if you are in the business of retail, a security camera system is essential in protecting your store from shoplifting, whether it is employees or customers.
Send us a layout of your retail store or business, and we will design a custom camera system for you. Contact one of our Design Engineers toll-free 866-301-2288 or stop by our website at ruggedcams.com.